Intertwining categories, tags and custom taxonomies hold this WordPress build together. It was important to be able to assign photographs and videos to models and brands, to allow the global search to match any keywords entered.
This complex build was made even more complex by having to handle 3 generations of legacy content in an uncompromising manner.
Accompanying this online publication is Vogue Arabia’s vast amount of imagery. While the majority of images are placed throughout articles, each article’s imagery had to have the option of being encased in custom galleries, giving readers the ability to click through just the images attached to each post.
Their Runway collections take advantage of one of these custom galleries.
Being able to self promote their own content was of-up most importance, so we created a variety of content blocks that could be interspersed between posts and post listings to keep readers engaged whilst reading the online publication, driving readers from one article to another.
Pulling in tags from the current post, and tags associated with images attached the the current article, dynamic lists of related posts were created for each post on the Vogue Arabia website, pulling in content related to models and other topics being discussed in each post, all of which helped improve internal structure and SEO.
Video content is another important section of the Vogue catalogue. I developed a custom player that pulled in a video queue to allow viewers to see what video was coming up next, complete with custom sound and media controls.
This WordPress build was one of the most challenging and thought provoking websites I’ve ever built, whilst essentially just a blog similar to any other I’ve built (With Love Studio), having to cater for 3 generations of content that were structured and curated differently for past templates, was a huge task to solve. The end result is one I’m still proud of today, despite some features being removed.
Feel free to browse the Vogue Arabia site.